YouTube RPM Calculator: Estimate Your Ad Revenue Per 1,000 Views
YouTube RPM tells you the real revenue you pocket for every 1,000 video views after YouTube takes its 45% cut. Unlike CPM, which reflects what advertisers pay before the platform's share, RPM is the creator-facing metric that actually determines your paycheck. In 2026, the average YouTube RPM across all niches sits between $3 and $12, but channels in finance, technology, and insurance regularly see RPMs above $20. Understanding this number is the single most important step toward turning a YouTube hobby into a sustainable income stream.
Several factors drive your YouTube RPM up or down. Audience geography matters enormously: viewers in the United States, Canada, Australia, and the UK generate 3-5x more ad revenue than viewers in Southeast Asia or Latin America because advertisers bid more aggressively for those markets. Video length also plays a role because videos over 8 minutes qualify for mid-roll ads, effectively doubling or tripling the ad impressions per view. Niche selection, viewer engagement, and seasonality (Q4 ad spending spikes 30-50% due to holiday campaigns) all layer on top.
This calculator lets you plug in your total views and RPM to instantly see estimated earnings, or work backwards from an earnings target to find the views you need. Use the benchmark data below to pick a realistic RPM for your niche and audience location, then model different growth scenarios to set monthly and yearly revenue goals for your channel.
Key Data & Benchmarks
| Metric | Value |
|---|---|
| Average YouTube RPM (all niches) | $3.00 - $12.00 |
| Finance / Investing Channels | $15.00 - $35.00 |
| Technology / Software Reviews | $8.00 - $22.00 |
| Gaming Channels | $1.50 - $5.00 |
| Lifestyle / Vlog Channels | $2.00 - $7.00 |
| Education / Tutorial Channels | $5.00 - $15.00 |
| YouTube's Revenue Share (Creator) | 55% of ad revenue |
| Q4 RPM Increase (Oct-Dec) | +30% to +50% vs. Q1 |
Revenue Examples
| Scenario | Views | RPM | Earnings |
|---|---|---|---|
| Small Gaming Channel | 50,000 | $2.50 | $125.00 |
| Mid-Tier Tech Reviewer | 200,000 | $12.00 | $2,400.00 |
| Finance Education Channel | 150,000 | $25.00 | $3,750.00 |
| Large Lifestyle Creator | 1,000,000 | $5.50 | $5,500.00 |
| Niche Software Tutorial | 80,000 | $18.00 | $1,440.00 |
Calculate Your RPM
Revenue Data
Earnings = (RPM x Page Views) / 1,000
Who Uses This Calculator?
Monthly income forecasting
Predict your next YouTube paycheck by multiplying your average monthly views by your channel's historical RPM, accounting for seasonal fluctuations in advertiser spending.
Niche selection for new channels
Compare RPM benchmarks across niches before launching a new channel so you can pick a topic area where the same amount of views generates significantly more revenue.
Sponsorship rate negotiation
Use your RPM data to set a floor price for brand deals — if a sponsor's offer pays less per 1,000 views than your ad RPM, the deal isn't worth the integration.
Content format optimization
Test how different video lengths and formats (shorts vs. long-form, tutorials vs. vlogs) affect your RPM to prioritize the formats that maximize revenue per view.