Customer Acquisition Cost (CAC) is the total cost of acquiring a new customer, including marketing and sales expenses divided by the number of new customers acquired.

A good ROAS varies by industry, but generally 4:1 (400%) is considered good, meaning $4 revenue for every $1 spent on ads. 3:1 is the minimum for profitability.

Customer Acquisition Cost (CAC) is the total cost of acquiring a new customer, including marketing and sales expenses divided by the number of new customers acquired.

A good ROAS varies by industry, but generally 4:1 (400%) is considered good, meaning $4 revenue for every $1 spent on ads. 3:1 is the minimum for profitability.

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Business & Marketing Calculators

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Professional marketing analytics tools for measuring campaign performance, customer metrics, and adv...

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CTR Calculator

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Business & Marketing Calculators

Professional marketing analytics tools for measuring campaign performance, customer metrics, and advertising ROI.

9 calculators

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CAC Calculator

Calculate Customer Acquisition Cost with channel breakdown and payback period analysis.

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Churn Rate Calculator

Calculate customer and revenue churn rates with retention metrics and lifetime projections.

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Conversion Rate Calculator

Calculate conversion rates with A/B test comparison and statistical significance.

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Funnel Calculator

Analyze your marketing funnel stages, identify bottlenecks, and optimize conversions.

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ROAS Calculator

Calculate Return on Ad Spend with break-even analysis and multi-channel comparison.

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Marketing Budget Calculator

Plan your marketing budget allocation by channel with ROI projections.

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CPM Calculator

Calculate Cost Per Mille (thousand impressions) with budget planning and platform benchmarks.

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CPC Calculator

Calculate Cost Per Click with max CPC bidding strategy and campaign comparison.

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CTR Calculator

Calculate Click-Through Rate with Quality Score estimation and email CTOR analysis.

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Use our free marketing analytics tools to measure ROI, reduce acquisition costs, and improve campaign performance.

Professional Marketing Analytics Tools

Our suite of business and marketing calculators helps you measure what matters. From Customer Acquisition Cost (CAC) to Return on Ad Spend (ROAS), these tools provide the insights you need to optimize your marketing investments.

Whether you're running paid advertising campaigns, analyzing funnel performance, or planning your marketing budget, our calculators deliver accurate metrics with industry benchmarks for comparison.

All tools are free, work on any device, and provide instant results. Make data-driven marketing decisions with confidence.