Earnings Per 1,000 Views Calculator: Compare Revenue Across Every Platform
The question every content creator asks — 'how much do 1,000 views pay?' — has no single answer because platform payouts span a 500x range. At the bottom, 1,000 YouTube Shorts views earn $0.03-$0.10. At the top, 1,000 pageviews on a premium ad network blog in the insurance niche earn $30-$60. Between those extremes, 1,000 views on TikTok pay $0.20-$1.00, Instagram Reels pay $0.50-$3.00, YouTube long-form pays $3-$12, and podcast downloads generate $15-$50 when monetized with host-read ads. Understanding these per-1K-view economics is essential for deciding where to invest your content creation effort for maximum return.
The per-view revenue gap between platforms reflects fundamental differences in ad model maturity, audience intent, and content format. YouTube's pre-roll and mid-roll ads on long-form content generate the highest per-view revenue among video platforms because advertisers bid on specific content categories and viewer demographics. Blog display ads earn even more because search-intent audiences are closer to purchase decisions. Short-form platforms like TikTok and Shorts pay the least because rapid-fire swiping gives advertisers less engagement time per impression. Podcasts occupy a unique middle ground with high CPMs ($15-$50 per 1,000 downloads) because host-read ads carry personal endorsement weight.
This calculator lets you input your view count and see earnings at different RPM levels across platforms. Use the benchmarks below to understand what your current views are worth on each platform and to identify where shifting content production effort could increase your per-view revenue without needing more total views.
Key Data & Benchmarks
| Metric | Value |
|---|---|
| YouTube Long-Form (per 1K views) | $3.00 - $12.00 |
| YouTube Shorts (per 1K views) | $0.03 - $0.10 |
| TikTok (per 1K views) | $0.20 - $1.00 |
| Instagram Reels (per 1K views) | $0.50 - $3.00 |
| Blog - AdSense (per 1K pageviews) | $5.00 - $15.00 |
| Blog - Premium Ad Network (per 1K pageviews) | $15.00 - $40.00 |
| Podcast (per 1K downloads) | $15.00 - $50.00 |
| Newsletter (per 1K opens) | $10.00 - $30.00 |
Revenue Examples
| Scenario | Views | RPM | Earnings |
|---|---|---|---|
| 1K YouTube Long-Form Views | 1,000 | $7.00 | $7.00 |
| 1K YouTube Shorts Views | 1,000 | $0.05 | $0.05 |
| 1K TikTok Views | 1,000 | $0.50 | $0.50 |
| 1K Blog Pageviews (Mediavine) | 1,000 | $22.00 | $22.00 |
| 1K Podcast Downloads | 1,000 | $25.00 | $25.00 |
Calculate Your RPM
Revenue Data
RPM = (Earnings / Page Views) x 1,000
Who Uses This Calculator?
Platform prioritization for creators
Compare per-view earnings across every platform you post on to identify where each hour of content creation generates the most revenue, helping you allocate time to the highest-ROI platforms.
Cross-platform content repurposing analysis
Evaluate whether repurposing a YouTube video into TikTok clips, Instagram Reels, and blog posts generates meaningful additional revenue per view or if some platforms are not worth the repurposing effort.
New creator platform selection
Before committing to a primary platform, compare the per-1K-view economics to choose a platform where your expected view volume can generate meaningful income at realistic RPM levels.
Revenue diversification planning
Model how adding a new platform (podcast, newsletter, blog) to your existing content strategy could increase total revenue per audience member by monetizing the same audience across multiple touchpoints.