Blog RPM Calculator: Estimate Your Display Ad Revenue Per 1,000 Pageviews
For bloggers who monetize with display advertising, RPM is the metric that directly translates traffic into income. A blog earning $15 RPM needs 67,000 monthly pageviews to generate $1,000 per month, while the same blog at $30 RPM only needs 33,000 pageviews to reach the same income. The difference between those two RPMs often comes down to ad network choice, niche selection, and how aggressively ads are placed without alienating readers. In 2026, full-time bloggers earning a living from display ads typically maintain RPMs between $15 and $40 through premium ad networks and deliberate content strategies.
Blog RPM varies dramatically across niches and traffic sources. A personal finance blog attracting US search traffic might see RPMs of $25-$45 because financial advertisers pay premium rates for qualified leads. A travel blog with international Pinterest traffic might earn only $5-$10 RPM because the audience is geographically diverse and social media referral traffic has lower commercial intent than search traffic. Seasonal content like holiday gift guides or tax preparation articles can spike RPMs 50-100% during peak periods while evergreen content provides steady but often lower rates year-round.
This calculator helps bloggers model their ad revenue at different traffic levels and RPM scenarios. Whether you are evaluating whether to invest in a new blog, projecting income growth as traffic scales, or deciding between ad networks, the numbers below give you data-driven benchmarks grounded in real publisher earnings across the most common blogging niches.
Key Data & Benchmarks
| Metric | Value |
|---|---|
| Beginner Blogger RPM (AdSense) | $3.00 - $8.00 |
| Mediavine Publisher RPM | $15.00 - $30.00 |
| Raptive (AdThrive) Publisher RPM | $20.00 - $40.00 |
| Personal Finance Blog RPM | $25.00 - $45.00 |
| Food / Recipe Blog RPM | $12.00 - $25.00 |
| Travel Blog RPM | $8.00 - $20.00 |
| DIY / Home Improvement Blog RPM | $15.00 - $30.00 |
| Parenting / Family Blog RPM | $10.00 - $22.00 |
Revenue Examples
| Scenario | Views | RPM | Earnings |
|---|---|---|---|
| New Blog (AdSense) | 15,000 | $5.00 | $75.00 |
| Growing Blog (Mediavine) | 60,000 | $20.00 | $1,200.00 |
| Established Finance Blog | 100,000 | $35.00 | $3,500.00 |
| Large Food Blog (Raptive) | 250,000 | $22.00 | $5,500.00 |
| Niche DIY Blog | 40,000 | $25.00 | $1,000.00 |
Calculate Your RPM
Revenue Data
Earnings = (RPM x Page Views) / 1,000
Who Uses This Calculator?
Blog income milestone planning
Calculate exactly how many monthly pageviews you need at your current RPM to hit income milestones like $1,000/month, $3,000/month, or full-time income replacement — then set traffic growth targets accordingly.
Ad network upgrade timing
Track your RPM on AdSense and project how much more you would earn at Mediavine or Raptive RPM rates to know when hitting their traffic thresholds should become a top priority.
Niche blog profitability analysis
Before starting a new blog, compare RPM benchmarks across niches to estimate whether the revenue potential justifies the content investment at realistic traffic levels for that topic area.
Seasonal revenue forecasting
Model how Q4 RPM spikes (typically 40-80% above Q1 levels) affect your annual blog income to plan cash flow and reinvestment around predictable seasonal revenue patterns.