AdSense RPM Calculator: Estimate Your Website Ad Revenue Per 1,000 Pageviews
Google AdSense remains the most widely used display ad network for website publishers, serving ads on over 40 million websites worldwide. Your AdSense RPM — the revenue you earn per 1,000 pageviews — depends on a complex interplay between your niche, traffic geography, ad placement strategy, and the competitive landscape among advertisers bidding for your audience. In 2026, AdSense RPMs for English-language websites range from $2 to $30, with the median publisher earning between $5 and $15 per 1,000 pageviews. Premium niches like insurance, legal services, and SaaS tools command the highest rates because the customer lifetime value behind those clicks justifies aggressive advertiser bids.
AdSense earns revenue through two models: cost-per-click (CPC), where you are paid when a visitor clicks an ad, and cost-per-impression (CPM), where you are paid per 1,000 ad impressions regardless of clicks. Most AdSense publishers see a blend of both. Your effective RPM is influenced by click-through rate (CTR), which typically ranges from 1% to 5% for well-placed ads, and the average CPC in your niche. A finance blog with a 2% CTR and $3.50 average CPC will generate an RPM around $25-$30, while an entertainment site with a 1.5% CTR and $0.30 CPC might see an RPM of just $3-$5.
Use this calculator to estimate AdSense revenue from your traffic numbers, or work backwards from a revenue target to determine how many pageviews you need. The benchmarks below reflect 2026 market conditions and can help you set realistic expectations whether you are monetizing your first site or optimizing an established publisher portfolio.
Key Data & Benchmarks
| Metric | Value |
|---|---|
| Average AdSense RPM (English sites) | $5.00 - $15.00 |
| Insurance / Legal Niche RPM | $20.00 - $50.00 |
| Finance / Credit Cards RPM | $15.00 - $35.00 |
| Technology / SaaS RPM | $8.00 - $20.00 |
| Health & Wellness RPM | $6.00 - $18.00 |
| Entertainment / News RPM | $2.00 - $6.00 |
| Average CPC (all niches) | $0.20 - $3.00 |
| Typical Ad CTR (display ads) | 1.0% - 5.0% |
Revenue Examples
| Scenario | Views | RPM | Earnings |
|---|---|---|---|
| Small Hobby Blog | 10,000 | $4.00 | $40.00 |
| Mid-Size Tech Blog | 80,000 | $12.00 | $960.00 |
| Finance Comparison Site | 60,000 | $28.00 | $1,680.00 |
| Large News Portal | 500,000 | $3.50 | $1,750.00 |
| Health & Wellness Site | 120,000 | $10.00 | $1,200.00 |
Calculate Your RPM
Revenue Data
Earnings = (RPM x Page Views) / 1,000
Who Uses This Calculator?
Revenue projection for new websites
Estimate how much a new website could earn with AdSense by combining realistic traffic projections from keyword research with niche-specific RPM benchmarks before investing in content production.
AdSense vs. premium ad network comparison
Calculate your current AdSense RPM to compare it against offers from premium networks like Mediavine or Raptive (formerly AdThrive) to decide when switching makes financial sense.
Ad placement A/B testing
Measure RPM changes as you test different ad placements, sizes, and densities to find the configuration that maximizes revenue without destroying user experience and organic traffic.
Content ROI analysis
Compare the cost of producing an article (writer fees, editing, images) against its projected AdSense revenue over 12 months to identify which content types deliver positive returns.