European Creator Earnings Calculator: Revenue Estimates for UK, EU & Nordic Audiences
Europe is the second-most valuable advertising market for content creators after the United States, but earnings vary significantly across the continent. UK audiences generate the highest European CPMs, with YouTube RPMs of $4-$12 and blog RPMs of $12-$30 — roughly 60-80% of US rates. Germany and France follow closely at $3-$10 YouTube RPM and $10-$25 blog RPM. Nordic countries (Sweden, Norway, Denmark, Finland) punch above their population weight with CPMs comparable to the UK despite smaller audience sizes. Southern and Eastern European markets (Spain, Italy, Poland, Romania) generate lower rates at $1-$5 YouTube RPM, reflecting lower advertiser budgets and consumer purchasing power in those regions.
A unique factor shaping European creator earnings is the General Data Protection Regulation (GDPR), which restricts behavioral ad targeting across the EU and EEA. When users decline cookie consent — which 30-50% of European visitors do — advertisers cannot serve personalized ads, falling back to contextual targeting that typically generates 20-40% lower CPMs. This GDPR consent gap means that even in high-CPM European markets like Germany and France, effective RPMs are often 20-30% lower than equivalent US RPMs because a significant portion of ad impressions are served without personalization data. UK post-Brexit privacy rules are similar but slightly less restrictive.
This calculator helps European content creators estimate earnings using region-specific CPM and RPM benchmarks. Whether you create content in English for UK audiences, in German for the DACH market, or in French for France and Belgium, the data below reflects realistic 2026 monetization rates adjusted for European privacy regulations and advertiser budgets.
Key Data & Benchmarks
| Metric | Value |
|---|---|
| UK YouTube RPM | $4.00 - $12.00 |
| Germany YouTube RPM | $3.00 - $10.00 |
| France YouTube RPM | $3.00 - $9.00 |
| Nordic Countries YouTube RPM | $4.00 - $11.00 |
| UK Blog RPM (premium networks) | $12.00 - $30.00 |
| GDPR Cookie Consent Decline Rate | 30% - 50% of visitors |
| RPM Reduction from Non-Personalized Ads | -20% to -40% |
| Eastern Europe YouTube RPM | $1.00 - $4.00 |
Revenue Examples
| Scenario | Views | RPM | Earnings |
|---|---|---|---|
| UK YouTube Channel | 200,000 | $6.00 | $1,200.00 |
| German YouTube Channel | 200,000 | $5.00 | $1,000.00 |
| French YouTube Channel | 200,000 | $4.50 | $900.00 |
| UK Blog (Mediavine) | 200,000 | $18.00 | $3,600.00 |
| Nordic YouTube Channel | 100,000 | $7.00 | $700.00 |
Calculate Your RPM
Revenue Data
Earnings = (RPM x Page Views) / 1,000
Who Uses This Calculator?
European market revenue estimation
Calculate expected earnings for content targeting specific European markets (UK, DACH, France, Nordics) using country-specific CPM data rather than relying on US-centric benchmarks that overstate European revenue potential.
GDPR revenue impact assessment
Model how GDPR cookie consent rates affect your European ad revenue, comparing earnings from personalized versus non-personalized ad impressions to quantify the privacy regulation's financial impact on your content business.
Multi-language content strategy
Compare RPMs across European language markets (English, German, French, Spanish) to decide whether creating content in multiple languages is worth the translation and localization investment.
US vs. Europe audience value comparison
Calculate how much less your European views earn compared to US views in the same niche to determine whether investing in strategies to attract more US traffic would yield a better return than growing European audience.