Reviewed by CalcMulti Editorial Team·Last updated: ·← Percentage & Ratio Hub
Markup is the percentage added to the cost price to arrive at the selling price. Formula: Markup % = ((Selling Price − Cost) / Cost) × 100. Markup is always expressed relative to cost — it tells you how much you've added on top of what you paid.
You can also calculate in the other direction: given cost and markup percentage, find the selling price. Selling Price = Cost × (1 + Markup% / 100). For example, a $40 cost with a 75% markup gives a selling price of $40 × 1.75 = $70.
Markup is different from profit margin. Both use the same gross profit ($30 in the example), but markup divides by cost ($40 → 75%) while margin divides by selling price ($70 → 42.86%). Always specify which you mean when discussing pricing.
Markup % = ((Selling − Cost) / Cost) × 100 | Selling Price = Cost × (1 + Markup%/100)
| Cost | Markup % | Selling Price | Gross Profit | Margin % |
|---|---|---|---|---|
| $100 | 25% | $125.00 | $25.00 | 20.00% |
| $100 | 50% | $150.00 | $50.00 | 33.33% |
| $100 | 75% | $175.00 | $75.00 | 42.86% |
| $100 | 100% | $200.00 | $100.00 | 50.00% |
| $100 | 150% | $250.00 | $150.00 | 60.00% |
| $100 | 200% | $300.00 | $200.00 | 66.67% |
| $50 | 100% | $100.00 | $50.00 | 50.00% |
| $200 | 33.33% | $266.66 | $66.66 | 25.00% |
This calculator is for educational purposes only and does not constitute professional advice. Results are based on standard mathematical formulas. Always verify critical calculations with a qualified professional before making important decisions.